Bright Spot Fundraising

Tried and tested fundraising techniques
that help you raise more money.


Key Stone Habits – how could you use them to grow fundraising income?

On April 9, 2019 / Fundraising Skills, Individual Giving, Major Gifts

‘We are what we repeatedly do. Excellence then, is not an act but a habit.’  Aristotle   In studying the approaches taken by very successful fundraisers for more than 14 years, I have noticed that their habits are usually different from those of their peers who don’t raise as much.   And when I’ve interviewed these […]

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What can fundraisers learn from the 16 most successful captains in history?

On November 21, 2018 / Uncategorized

If you were asked to form a picture in your mind of an outstanding leader, I wonder what qualities you would see?   In the excellent new book The Captain Class, Sam Walker describes seven qualities which many people under-value in relation to leadership.   Walker was curious about the factor that made the biggest […]

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Ignition – how to get more of this crucial ingredient for progress

On October 9, 2018 / Uncategorized

One of my favourite books is the magnificent The Talent Code, in which Daniel Coyle demonstrates how the best of the best in a variety of fields develop such impressive skill. He describes his visits to a range of ‘talent hotbeds’, from a tennis academy near Moscow to a music school in Texas.   Coyle […]

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How to help supporter groups maximise their potential

On August 13, 2018 / Fundraising Skills

Together with a host of other fundraising ‘bright spots’, Dan McNally is speaking at Bright Spot LIVE, an inspirational one day event exclusively for members of the Bright Spot Members Club. If you are curious about joining the club, you can request a free one month trial by emailing Rob and Katie at   […]

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Miracle?! How Southgate prepared England for penalty victory and how it can help you raise more money

On July 9, 2018 / Fundraising Skills

All the stats appeared to be against the England football team going into their recent penalty shootout against Colombia. England had had three defeats from three World Cup shootouts; six defeats in seven shootouts in major tournaments. They had the worst penalty record of any team that had been in at least 5 shootouts (a […]

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The crucial advice from a sports coach that helped me raise more money

On June 20, 2018 / Fundraising Skills

In the summer of 2006 I played softball for my charity’s team in the London Charity Softball League. (If you’ve never seen a softball game, imagine the close cousin of baseball and rounders – hitting a ball to help your team score runs.) The second year I played, I asked someone who knew how to […]

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Sprinting to Individual Giving Success

On April 3, 2018 / Fundraising Skills

Guest Blog by Craig Linton (The Fundraising Detective), Individual Giving expert and co-author of Donors for Life.   In recent blog posts, Rob has been talking about the extraordinary effect of compounding. The basic idea being that numerous small improvements can, over time, lead to breakthrough results.   In individual giving A/B testing often leads […]

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Want to build fundraising growth (or an igloo)? The CRUCIAL ingredient…

On March 26, 2018 / Fundraising Skills, Major Gifts

In my last blog I shared examples of the extraordinary power of compounding to increase your fundraising success over time. Put simply, by focusing on small, very achievable bits of progress in just a handful of (the right) areas, this momentum multiplies to achieve spectacular lifts in fundraising results.   One of the most fascinating […]

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How to make your fundraising results compound…

On March 14, 2018 / Fundraising Skills, Major Gifts

I was recently told an illuminating story about the legendary basketball coach, Pat Riley, widely regarded as one of the most successful coaches of all time. (Attention, if you’re more interested in growing your fundraising success than basketball, I promise the basketball bit of this will be both brief and relevant.)   Apparently, in one […]

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What is it like to take part in a Bright Spot Mastery Programme?

On February 26, 2018 / Uncategorized

Caroline Crowther talks about her progress and 3 things she did to achieve the largest gift of her career.   I was recently looking through some notes I had made in an old work notebook from 2011, and it brought home how differently I operated then. Then, the only way I helped fundraisers was to […]

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Client Testimonials 
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’

Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home

Rob's outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob's training.

Karen Arkell, Senior Officer, Corporate Partnerships, Teach First

'We recently had a pitch we just had to win. I'm absolutely clear that what we learned from Rob helped us get the deal, which is a partnership that's going to raise £1 million. Rob is better at helping you influence your donor to get the gift than anyone I've met.

Ben Swart, Head of Corporate New Business, NSPCC

Rob's exceptional training has taken our programme to the next level. One example was a colleague re-connecting with a lapsed donor on the phone, resulting in a £100k+ gift; his first in four years. I would absolutely recommend Rob's training programme as an invaluable investment for any fundraising team.

Victoria Stephenson, Head of Major Donors, UNICEF UK

Following the course, Major Gift Fundraisers at the NSPCC increased gift income by 29%

Citation by UK Skills National Training Award

We're currently involved in our largest ever Campaign, with a target of £500 million, so we've invested in the best training available. Rob's courses have been an essential part of our annual King's Knowledge learning programme for the last five years, because he continues to help us get outstanding results.

Gemma Peters, Director of Development, King's College London

I’ve found the Corporate Partnerships Mastery Programme hugely helpful already. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.

Kieran Cornwall, Senior Strategic Partnerships Manager, Cystic Fibrosis Trust

I was on the pitch team to win a partnership worth £1,000,000. I was determined to pitch to the best of my ability. Rob helped me present with confidence, persuasiveness and enthusiasm, enabling me to connect with the pitch panel – and we won the partnership.

Kirsty Lawson, Corporate Account Team Manager, (Head of) at Alzheimer’s Society

Rob showed my corporate fundraising team lots of excellent new business strategies. The techniques made a made a MASSIVE difference to our financial results, including helping to win a partnership worth £2 million

Jess Coombs, Head of Corporate Fundraising, Teenage Cancer Trust and formerly at Action for Children