Bright Spot Fundraising

Tried and tested fundraising techniques
that help you raise more money.

Blog


Leicester’s amazing success – 3 ways you too can defy the odds

On May 16, 2016 / Uncategorized


In winning the UK’s football Premiership for the first time in 132 years, Leicester City FC pulled off one of the greatest upsets in sporting history. They started as relegation-likely, 5000 to 1 outsiders, and made the ultimate come-back to see off their more famous and wealthy rivals and produce a fairy-tale ending.   Whether […]


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The key to building donor relationships every single time

On May 9, 2016 / Uncategorized


In the past I have written about the immense power that fundraisers achieve when they seek to understand the psychology of influence. When we want to help someone connect to a cause they care about, there is no better place to start than the work of Dr Robert Cialdini, and for example how to make […]


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The power of enthusiasm – 3 ways to strengthen it

On May 3, 2016 / Uncategorized


‘So how are you?’   It was Monday morning and I was hastily preparing flip charts as the group of arrived behind me and I heard the familiar question. As one of the fundraisers I was about to train responded, I found my attention drawn to the unusual conviction of her reply.   ‘I feel […]


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Three outstanding TED talks to inspire any fundraiser

On April 27, 2016 / Uncategorized


In more than a decade of interviewing those few fundraisers who raise dramatically more money than other people, I’ve noticed three things:   a) They didn’t get lucky – anyone might get a lucky result once in a while, but this consistent success happens for a reason.   b) Consistent success leaves clues – huge […]


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The £250 million ask – Part 2 – two more techniques

On March 15, 2016 / Uncategorized


Chelsea Football Club’s recent award-winning shirt sponsorship campaign was unorthodox and wildly successful. To any curious fundraiser, the way they achieved this lucrative feat is worthy of study.   They sent a personalised package to the CEOs of 250 of the most successful companies in the world. If you were one of those chosen few, […]


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How Tony added WOW factor to a £50,000 ask – the Chelsea trick

On March 1, 2016 / Uncategorized


Chelsea Football Club’s latest shirt sponsorship deal is the largest they have ever had, and the second largest in Premiership history.   Whether you are a football / Chelsea fan or not, if you are in the business of fundraising, their innovative, award-winning strategy contains several neat techniques worth emulating.   Their approach was different […]


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How massively-successful fundraisers stay inspired

On February 16, 2016 / Uncategorized


In an inspiring evening this week, Alan Clayton helped his audience understand his tried and tested techniques for achieving positive change. The examples he gave showed that the same fundamental patterns succeed whether you’re making a change for yourself (eg changing your job) or for your team (eg doubling your team’s fundraising results).   He […]


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Corporate fundraising growth – 3 unusual strategies

On February 2, 2016 / Uncategorized


  At the recent Corporate Partnerships Special Interest Group event I enjoyed a really thought-provoking presentation from Joe Saxton. Having spent years conducting analysis of the various fundraising markets, Joe observed that:       The majority of corporate partnerships are risk averse, bland and unoriginal Unless different models of partnership can be made to […]


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Client Testimonials 
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’

Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home

Rob's outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob's training.

Karen Arkell, Senior Officer, Corporate Partnerships, Teach First

'We recently had a pitch we just had to win. I'm absolutely clear that what we learned from Rob helped us get the deal, which is a partnership that's going to raise £1 million. Rob is better at helping you influence your donor to get the gift than anyone I've met.

Ben Swart, Head of Corporate New Business, NSPCC

Rob's exceptional training has taken our programme to the next level. One example was a colleague re-connecting with a lapsed donor on the phone, resulting in a £100k+ gift; his first in four years. I would absolutely recommend Rob's training programme as an invaluable investment for any fundraising team.

Victoria Stephenson, Head of Major Donors, UNICEF UK

Following the course, Major Gift Fundraisers at the NSPCC increased gift income by 29%

Citation by UK Skills National Training Award

We're currently involved in our largest ever Campaign, with a target of £500 million, so we've invested in the best training available. Rob's courses have been an essential part of our annual King's Knowledge learning programme for the last five years, because he continues to help us get outstanding results.

Gemma Peters, Director of Development, King's College London

I’ve found the Corporate Partnerships Mastery Programme hugely helpful already. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.

Kieran Cornwall, Senior Strategic Partnerships Manager, Cystic Fibrosis Trust

I was on the pitch team to win a partnership worth £1,000,000. I was determined to pitch to the best of my ability. Rob helped me present with confidence, persuasiveness and enthusiasm, enabling me to connect with the pitch panel – and we won the partnership.

Kirsty Lawson, Corporate Account Team Manager, (Head of) at Alzheimer’s Society

Rob showed my corporate fundraising team lots of excellent new business strategies. The techniques made a made a MASSIVE difference to our financial results, including helping to win a partnership worth £2 million

Jess Coombs, Head of Corporate Fundraising, Teenage Cancer Trust and formerly at Action for Children