What prompts consumers and donors to buy / give?
On August 24, 2016 / Uncategorized
‘People do not buy products and services’ suggests business coach Anthony Robbins, ‘they buy feelings and identities’. One company that has achieved huge growth through applying this idea is Apple. As part of their 1997 Think Different campaign, they created the famous advert Crazy Ones, which shows footage of successful, creative rebels like The […]