Bright Spot Fundraising

Tried and tested fundraising techniques
that help you raise more money.

Category Archives: Uncategorized


Four tactics that shape an outstanding culture

On May 18, 2015 / Uncategorized


In the excellent book Switch, the process of making a positive change is made more meaningful through the metaphor of an Elephant, being guided by a Rider, along a Path. The (very strong) Elephant represents the importance of using emotion, the Rider represents options for rational thought to enable change, and the path represents the […]


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Fame vs technique – Who won?

On May 4, 2015 / Fundraising Skills, Uncategorized


The TV presenter spoke passionately. Her charisma is well-known. We listened. And then the fundraiser stood up to speak… I was recently at an event where we heard these two presentations. Both were intelligent and articulately argued, but one of them made a far bigger impact on the audience. Question: Which one? Answer: The presentation […]


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The Theory of Desirable Difficulty

On April 1, 2015 / Fundraising Skills, Major Gifts, Mentoring, Uncategorized


Can you find advantage in your biggest disadvantage? Many people are aware that Richard Branson is dyslexic. Until recently I had not been aware of research that shows that he shares this characteristic with many other entrepreneurs. Julie Logan, a professor of entrepreneurship at the Cass Business School in London, found that more than a […]


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Rob Woods’ Review of Chapters 9 – 11 of Story-Telling Can Change The World Emotional Fundraising – The Essential Ingredient

On February 16, 2015 / Uncategorized


Rob Woods (@woods_rob) is an author and fundraising trainer who has helped more than 5000 fundraisers, trustees and Directors through his award-winning courses and coaching. For more information, see www.brightsotfundraising.co.uk. Thank goodness, a fundraising book that is both entertaining and practical. Too many are dry and overly theoretical, so Ken Burnett’s latest book is a […]


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Six ideas to help other teams love fundraising

On February 16, 2015 / Uncategorized


How Birmingham Children’s Hospital show that culture change is possible At the Annual Lectures in 2013, Louise McCathie, then Head of Fundraising at Birmingham Children’s Hospital realised that her biggest challenge was the culture of her organisation. In the context of the thousands of people who work for the hospital, her fundraising team made up […]


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Three Fundamentals That Make Networking Both Bearable and Genuinely Useful

On November 20, 2014 / Uncategorized


To find out more about the Corporate Partnerships Mastery Programme March – July 2015 click here.   A) Decide what you want   If you are serious about raising as much money as possible then it’s essential you get real about the importance of networking. Another reason is that sensible networking is fundamental to great […]


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Solve Problems Quickly

On August 22, 2014 / Uncategorized


My Scatty Chief Exec is Giving Me a Headache   ‘Its driving me nuts, Rob. I work so hard to get these meetings with potential donors and then in the meeting my chief exec says all the wrong things…’   She’d come to ask for my advice at the end of a training session and […]


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Win that Pitch

On July 3, 2014 / Uncategorized


Seven Scarily-common Mistakes that Harm your Chances of Winning Valuable Partnerships   When several years ago, Alix Wooding and her then team at Alzheimer’s Society won the partnership (worth £7.5 million) with UK retailer Tesco, it was the second time her charity had won the Tesco partnership in a decade. For the same charity to […]


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David and Goliath – ideas for fundraisers who need to DEFY the odds, (inspired by Malcolm Gladwell’s book)

On July 3, 2014 / Uncategorized


I will be teaching how to apply SEVEN easy-to-apply strategies to help any under-dog beat its Goliath and raise more money, in my session David and Goliath at the IOF Convention on Wed 9th July.   Recently I witnessed an amazing game of tennis. Nick Kyrgios, the 19 year old Australian, ranked 144 in the […]


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Client Testimonials 
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’

Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home

Rob's outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob's training.

Karen Arkell, Senior Officer, Corporate Partnerships, Teach First

'We recently had a pitch we just had to win. I'm absolutely clear that what we learned from Rob helped us get the deal, which is a partnership that's going to raise £1 million. Rob is better at helping you influence your donor to get the gift than anyone I've met.

Ben Swart, Head of Corporate New Business, NSPCC

Rob's exceptional training has taken our programme to the next level. One example was a colleague re-connecting with a lapsed donor on the phone, resulting in a £100k+ gift; his first in four years. I would absolutely recommend Rob's training programme as an invaluable investment for any fundraising team.

Victoria Stephenson, Head of Major Donors, UNICEF UK

Following the course, Major Gift Fundraisers at the NSPCC increased gift income by 29%

Citation by UK Skills National Training Award

We're currently involved in our largest ever Campaign, with a target of £500 million, so we've invested in the best training available. Rob's courses have been an essential part of our annual King's Knowledge learning programme for the last five years, because he continues to help us get outstanding results.

Gemma Peters, Director of Development, King's College London

I’ve found the Corporate Partnerships Mastery Programme hugely helpful already. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.

Kieran Cornwall, Senior Strategic Partnerships Manager, Cystic Fibrosis Trust

I was on the pitch team to win a partnership worth £1,000,000. I was determined to pitch to the best of my ability. Rob helped me present with confidence, persuasiveness and enthusiasm, enabling me to connect with the pitch panel – and we won the partnership.

Kirsty Lawson, Corporate Account Team Manager, (Head of) at Alzheimer’s Society

Rob showed my corporate fundraising team lots of excellent new business strategies. The techniques made a made a MASSIVE difference to our financial results, including helping to win a partnership worth £2 million

Jess Coombs, Head of Corporate Fundraising, Teenage Cancer Trust and formerly at Action for Children