Bright Spot Fundraising

Tried and tested fundraising techniques
that help you raise more money.


In 14 years in the charity sector I’ve had the privilege of working with over three thousand fundraisers, managers and directors. In that time I’ve found that for most hard-working fundraising professionals, certain problems recur:

  • Too often, meetings with potential donors do not result in gifts
  • You’re under pressure to meet tough targets
  • You work hours that are too long, far too often

As a student of what generates extraordinary results and as a fundraising trainer, I’ve helped hundreds of non-profits, from large charities like Save the Children and Macmillan Cancer Care, to universities like Cambridge and Oxford and small, committed charities like Hospice on the Weald. I’ve repeatedly found there are certain strategies that any relationship fundraiser can apply to dramatically improve their results.

This result-focussed master-class will help you persuade more donors to support your charity, so you raise more money and get a decent work/life balance.

I will share with you the following little known techniques:

  • The ultimate weapon of persuasive fundraisers – and how to sharpen it
  • How to structure a fundraising conversation so it leads to a gift
  • The Magic Formula for finding persuasive things to say
  • The First Key – your psychology – and what you can do about it
  • The secret to hitting your target and to happy work / life balance

You’ll also find out…

  • An NLP technique guaranteed to help you be more confident with powerful, wealthy or difficult people
  • How to WIN more pitches
  • A little known technique that makes every ask more likely to result in a YES
  • How to apply Cialdini’s Six Weapons of Influence
  • SEVEN techniques that help your donor connect with your cause

Amnesty International UK
Human Rights Action Centre

17-25 New Inn Yard

Monday 30th June
Price : £250 + VAT

Book now

Why should you book?

Every year, more than 50 of the most successful fundraising professionals speak at the Institute of Fundraising’s National Convention at the Hilton in London. Last year, my session received the Number One audience evaluation ranking for the whole three day conference.

I’ve shared my techniques with charities around the world. In talking to fundraising professionals I’ve found that most people are not aware of the tried and tested techniques that I teach.

Too many committed, hard-working fundraisers inadvertently fail to secure support because they aren’t aware of easily replicable strategies that the top 3% take advantage of.

This results in potential donors walking away uninspired, in more STRESS as you continually chase tough targets and in greater risk to the beneficiaries who you raise money to help or protect.


Who benefits?

I train and coach fundraisers of every kind – front line Fundraisers, Fundraising Managers and Directors and Chief Executives. Above all The Secrets of Successful Fundraising will help relationship fundraisers – Corporate, Community, Events, Major Donor, Trust and Generalist Fundraisers.


My Guarantee

I’m so certain you’ll love this course, if you’re not completely satisfied I will give you a full refund. And you can keep the World Class Fundraiser’s Edge CDs as my gift.



When you attend this event for £97 + VAT, you’ll receive bonuses I normally sell for a combined value of over £63 + VAT.


How to be a Millionaire Magnet – 44 tips to help you get more meetings with major donors using your phone (normally sold for £4.97)

This booklet gives you strategies and confidence to persuade high net worth individuals to meet you and attend your events, so that you make more asks and get more gifts. Sarah Jayne O’Neill, Major Donor Manager at Stonewall has used these techniques to double the number of members she now signs up per month.


The World Class Fundraisers’ Edge CDs – Volumes 1, 2 and 3.


Interviews with some of the most successful fundraising professionals on the planet (normally sold for £59 plus VAT)

Listen to these CDs as you commute or exercise. Get inspiration as well as dozens of practical tips from fundraisers who achieve outstanding results, including Victoria Stevenson of UNICEF – The £15 Million Pound Story and Lessons Learned and Alan Clayton of Clayton Burnett on Fired Up Fundraising.