Bright Spot Fundraising

Tried and tested fundraising techniques
that help you raise more money.

Major Gifts Mastery Programme

The next programme will run October 2018 and March 2019.


Yes Rob, I’d like a FREE Major Donors coaching call


Major Gift Mastery Programme – The six month immersion package that drives up results

The key to raising more money consistently is MOMENTUM. The best way to keep momentum is to stay in the learning environment for several months, so that this new, more strategic and focussed way of working becomes your habit.

The six month Mastery Programme is a blend of training courses, results coaching and other support materials to help you raise more major gifts.

The programme includes:

  • Four x full training days, split over 6 months
  • Three x one hour coaching sessions with one of Rob’s associate Results Coaches to help you solve your unique challenges and take more action
  • Access to the Major Gift Mastery on-line members learning space
  • The World Class Fundraiser’s Edge CDs – normal price £19.97
  • Copy of the Keys to Successful Fundraising DVD (normal price £97)
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’. Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home
‘This brilliant course helped me go from an average of getting one donor meeting a week, to far more (sometimes up to 5 donor meetings a week). My improved story-telling skills helped me recently secure a gift of £25,000. And the one to one coaching has been a fantastic part of the Programme. I really recommend this course’. Chrystal Chiu, Major Donor Fundraiser, Christian Aid
‘I found this programme incredibly helpful. A big thing was how it helped me feel more confident with donors. For example, I used the techniques in a recent conversation with a donor and asked her to support our new membership programme. The discussion went really well and I got a £10,000 gift. And I also used the techniques in recent communication/interaction with a donor to develop a deeper and personal relationship. This resulted in a gift of £16,000. I’d recommend this Programme to anyone.’ Ruma Rahman, Major Gifts Officer, Amnesty
‘I found this course truly INSPIRING. It was full of practical techniques, and the overall energy of the group and Rob’s ideas really lifted me. I used what I learned on the programme during a meeting with the family of a supporter about a potential legacy, and ended up with their decision to leave us a legacy worth £150,000. These strategies work!’ Emma, Deputy Head, Strategic Partnerships, Royal Society of Chemistry
‘This course helped me hugely and I’d recommend it to anyone. For example, following a disaster in Afghanistan, I galvanised Trustees to secure five major gifts and I also used the skills I learned through the course to secure a £70,000 sponsorship. There is no doubt that this course will take you very far in your major donor career’. Amanda Curley, Fundraising Manager, Afghan Aid
‘Rob has really upped my game. I’d encourage anyone to do this course. Rob will have you ‘eating frogs’, ‘charging like a rhino’, and each week you’ll be able to see a real difference in your performance that you can directly attribute to what you’ve learned on the Programme’ Ondine Upton, Fundraising Consultant
‘This year was the first year of our Major Gifts Programme. This course has been incredibly helpful. What I’ve learned on the course has helped me get 3 gifts worth over £100,000, so I’d highly recommend it.’ Tony Gaston, Major Donor Fundraiser, EMMS International
‘There’s no doubt that this course has helped us increase income. For example, last May we raised less than a five figure sum. This May (during the course) the income went up to £150,000. We’ve done that as a result of some of the great techniques I learned on this course. If you want to raise more money, get in touch with Rob.’ Lois Woolfe, Head of Development, National Library of Scotland
Rob’s training helped our team raise more money and hit our target of £1.25 million, which is why I would recommend his major gift master-classes to anyone. One strategy alone caused me to act differently and generated a new gift worth £62,000. One of my team who had been struggling before the course, is now performing as one of the stars, thanks to what she learned. If you get a chance, do this training because IT WORKS. Tom Hall, Director of Philanthropy, SCOPE, winners of the IOF Award for Best Use of Major Gift Fundraising, 2013.
My guarantee. I’m so certain you will find the Major Gifts Mastery Programme invaluable, that if you’re not delighted at the end of Day 1, I will give you a full refund. And you can keep World Class Fundraiser’s Edge CD, as my gift’. Rob Woods

If you’d like to raise more money in 2016/17, book your Major Donors Coaching Call with Rob to see if the Mastery course is right for you.

Yes Rob, I’d like a FREE Major Donors coaching call

The many strategies you will learn include:

  • The strategies Rob taught the NSPCC that helped them increase Major Gift income by 29%.
  • The Skills, Time Choices and Psychology used by the world class performers in this field.
  • Rob’s Magic Formula for finding your most persuasive messages
  • The little known tactic that helps you focus on the most lucrative activities. (One gift it generated at Scope was worth £62,000).
  • The 5 master steps to Getting More Meetings with Wealthy People.
  • The 3 mistakes people most often make when they ask for money, and how to avoid them.
  • The Number One secret to greater confidence and results on the telephone
  • The AURA Gold system for handling objections;
  • Rob’s system for getting dramatically better results from events and networking
  • The technique Rob taught Great Ormond Street Hospital which has transformed the way they solve ‘stuck’ donor relationships.
  • Tried and tested strategies that help you feel bolder, take more action and build MOMENTUM.

Video Testimonials

Client Testimonials 
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’

Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home

Rob's outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob's training.

Karen Arkell, Senior Officer, Corporate Partnerships, Teach First

'We recently had a pitch we just had to win. I'm absolutely clear that what we learned from Rob helped us get the deal, which is a partnership that's going to raise £1 million. Rob is better at helping you influence your donor to get the gift than anyone I've met.

Ben Swart, Head of Corporate New Business, NSPCC

Rob's exceptional training has taken our programme to the next level. One example was a colleague re-connecting with a lapsed donor on the phone, resulting in a £100k+ gift; his first in four years. I would absolutely recommend Rob's training programme as an invaluable investment for any fundraising team.

Victoria Stephenson, Head of Major Donors, UNICEF UK

Following the course, Major Gift Fundraisers at the NSPCC increased gift income by 29%

Citation by UK Skills National Training Award

We're currently involved in our largest ever Campaign, with a target of £500 million, so we've invested in the best training available. Rob's courses have been an essential part of our annual King's Knowledge learning programme for the last five years, because he continues to help us get outstanding results.

Gemma Peters, Director of Development, King's College London

I’ve found the Corporate Partnerships Mastery Programme hugely helpful already. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.

Kieran Cornwall, Senior Strategic Partnerships Manager, Cystic Fibrosis Trust

I was on the pitch team to win a partnership worth £1,000,000. I was determined to pitch to the best of my ability. Rob helped me present with confidence, persuasiveness and enthusiasm, enabling me to connect with the pitch panel – and we won the partnership.

Kirsty Lawson, Corporate Account Team Manager, (Head of) at Alzheimer’s Society

Rob showed my corporate fundraising team lots of excellent new business strategies. The techniques made a made a MASSIVE difference to our financial results, including helping to win a partnership worth £2 million

Jess Coombs, Head of Corporate Fundraising, Teenage Cancer Trust and formerly at Action for Children