In 2011 Alix Wooding and her then team at Alzheimer’s Society won the next Charity of the Year (worth £7.5 million) with UK retailer Tesco. This was the second time her charity had won the Tesco partnership in a decade. To be selected again so soon was unprecedented. And it was not through luck.
To keep at the cutting edge in my role as a pitch coach, I have conducted interviews with Alix and many other hugely successful corporate fundraisers, and I have noticed fascinating patterns in how these Frequent Pitch Winners approach pitch design.
The top 3% do things differently to those who work just as hard but usually don’t get put through. In this booklet I reveal their secrets, so you can focus on the critical strategies, increase your win rate and make a bigger difference for your charity.Buy This Product Now
44 tips to help you get more meetings with major donors using your phone
What is the biggest reason why most major gift fundraisers’ results are fall below their potential?
They do not secure enough meetings with the existing and prospective donors.
But just because this answer is obvious once you think about it (it’s extremely unlikely someone would trust you enough to give a large sum without meeting you), it does not make it easy to put right. A range of factors make it extremely difficult to get meetings with wealthy donors. Unless you know how…
Drawing on over a decade of interviewing high achieving telephone specialists to uncover their secrets, and on his work coaching hundreds of major gift fundraisers, Rob is excited to share How to be a Millionaire Magnet. This tips booklet helps you understand how to use your phone to drive up results. It will help with what to say, with your confidence and it will help you want to just get on with it.
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The little known strategies that help you raise more money, more quickly
Most fundraisers work harder than they need to. When you know the strategies used by World Class Fundraisers, you can repeatedly do the things that generate results and also keep a happy work / life balance.
These ideas, useful to any Major Gift, Community, Corporate, Trust or generalist fundraiser, helped the NSPCC Major Gift team to increase results by 29%.
This DVD, recorded at a live master-class, includes:
Cutting edge strategies from some of the most successful fundraising professionals on the planet
A minority of fundraising professionals achieve extraordinary results. They are ordinary people but their results are world class. Rob has always been fascinated by how they do it.
He has spent more than a decade learning from World Class Fundraisers, clarifying what is result-enhancing about their approach, and passing it on to charities he trains. On this CD he’s delighted to share with you two fascinating and inspiring interviews:
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Your details are safe with me, I will never share or sell your details.
‘What I love about the Major Gifts Mastery Programme is it’s so practical. I’ve seen loads of monetary value come from what we learned, including a gift of £200,000 from a trust that came about because of the learnings in the course. If you want to raise more money, I’d urge you to do the Programme.’
Paul McKenzie, Head of Major Giving and Corporate Partnerships, Battersea Dogs and Cats Home
Rob's outstanding pitch training helped me secure a partnership worth £380,000 over three years. One of the crucial things he helped me do was to better understand the psychology of who I needed to convince, and use this to craft my influencing strategies, structure and stories to help them say YES. If you need to win more partnerships, I would absolutely recommend you get on Rob's training.
Karen Arkell, Senior Officer, Corporate Partnerships, Teach First
'We recently had a pitch we just had to win. I'm absolutely clear that what we learned from Rob helped us get the deal, which is a partnership that's going to raise £1 million. Rob is better at helping you influence your donor to get the gift than anyone I've met.
Ben Swart, Head of Corporate New Business, NSPCC
Rob's exceptional training has taken our programme to the next level. One example was a colleague re-connecting with a lapsed donor on the phone, resulting in a £100k+ gift; his first in four years. I would absolutely recommend Rob's training programme as an invaluable investment for any fundraising team.
Victoria Stephenson, Head of Major Donors, UNICEF UK
Following the course, Major Gift Fundraisers at the NSPCC increased gift income by 29%
Citation by UK Skills National Training Award
We're currently involved in our largest ever Campaign, with a target of £500 million, so we've invested in the best training available. Rob's courses have been an essential part of our annual King's Knowledge learning programme for the last five years, because he continues to help us get outstanding results.
Gemma Peters, Director of Development, King's College London
I’ve found the Corporate Partnerships Mastery Programme hugely helpful already. It’s helped me in so many ways, but as an example, I applied one of Rob’s pitching techniques and it completely wowed the panel, and has resulted in a partnership worth over £100,000.
Kieran Cornwall, Senior Strategic Partnerships Manager, Cystic Fibrosis Trust
I was on the pitch team to win a partnership worth £1,000,000. I was determined to pitch to the best of my ability. Rob helped me present with confidence, persuasiveness and enthusiasm, enabling me to connect with the pitch panel – and we won the partnership.
Kirsty Lawson, Corporate Account Team Manager, (Head of) at Alzheimer’s Society
Rob showed my corporate fundraising team lots of excellent new business strategies. The techniques made a made a MASSIVE difference to our financial results, including helping to win a partnership worth £2 million
Jess Coombs, Head of Corporate Fundraising, Teenage Cancer Trust and formerly at Action for Children